Remo Ruffini, chairman & creative director from the Moncler Group, describes why Moncler does not desire to be within the fashion business and just how private equity finance has influenced the brand’s journey
“I usually say we must survive fashion,” describes Remo Ruffini, chairman & creative director from the Moncler Group and also the executive broadly credited with raising the lower jacket brand towards the global luxury player it’s today. “We don’t wish to maintain the style business, you want to remain consistent,Inch he continues. “After I begin to consider product, distribution, advertising, campaigns, I truly consider the roots, the DNA. Whenever we launch an item people need to comprehend that it’s Moncler.”
To Mr. Ruffini, “Moncler is 1952, Moncler is mountain tops, Moncler means something sport and active.” The company came from in Grenoble, creating padded sleeping-bags and camp tents with exterior covering. The very first lower jackets specified for in 1954 to defend employees in the cold, who used them on the top of overalls within the small mountain factory.
In 2003, Remo Ruffini bought the Moncler Group from the small Italian company, buying its entire procedures in 2005 with the help of private equity finance. His vision for that quilted jacket was global, his strategy led by Moncler’s DNA and wealthy heritage. Having a concentrate on growing the jacket category flat, he triggered designers like Thom Brown and Giambattista Valli to focus on an enormous amount of customers outdoors Moncler’s Primary line.
Following a short relationship with Carlyle Group, Moncler S.p.A. was set to visit public in June 2011. Rather the non-public equity group chosen to partner with Eurazeo, a French listed investment company, who received a 45% stake. The transaction valued the audience more than €1.2 billion enterprise value, a multiple well over 12 occasions EBITDA this year.
We lately spoken with Remo Ruffini about using the brand in the mountain tops of Grenoble, towards the roads based in london, Paris, Tokyo, japan and Milan. Here we share his key experience, when reflecting on his journey with Moncler.
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